Founder Chris Lupton, set up what was previously known as Innovate Personal Training back in April 2011, after 10 years in the corporate world.

From day 1, there was as much focus on mindset-coaching and behaviour change, as there was with training and nutrition.

Fast Forward to August 2012, and seeing the opportunity that the London Olympics presented, in terms of inspiring more of the public to be more active, Chris ran a 21 day trial group program in the evenings after his PT.

11 women finished the trial with epic results, and somehow convinced Chris to turn it into a “thing”. Soon there was nearly 20 clients. So a second time slot was added……and that soon filled up too.

Since those first few months, Innovate Personal Training has transposed into Innovate Fitness & Wellbeing, with an even bigger emphasis on embracing all aspects of health, fitness and wellbeing.

We now operate from our own 3,500 square foot training facility, have a team of 6, and nearly 200 clients!

We estimate that over the years, we’ve worked with over 3,000 local women via our signature group program, our online programs, and our small group PT & strength training.

After taking the decisions to transition to group training in 2012, he’s worked hard to weave the best bits of PT (accountability and coaching) with the best bits of group training (structured fitness and camaraderie) to create a program and approach to fitness & wellbeing, that combines a focus on results, with a 5-star level of service and client experience.

Chris has a keen interest in motivation & behavioural change psychology, as well as posture and how the human body moves.

​His 3 daughters are what drives him - both to succeed at work, and also round the bend!

Her beaming smile, and infectious personality make her extremely popular with all clients, new and old.

She's been known to sweat almost as much as our clients in some sessions - a clear sign that she just oozes energy!

She will also hold your hand through our entry level nutrition plan, and has been responsible for thousands of LBs of weight loss over the years!

She's also a devoted mum of 3 young girls.

Nathan has a keen interest in biomechanics - how the human body works - and loves helping clients to move with better technique, to not only avoid pain, but reduce and remove it too.

Since joining the team, he's taken on the roll of speaking to prospective new clients, and being able to really empathise and understand every person's unique situation, so that he can recommend the best program or approach, that's right for the person. This is invaluable in helping clients build confidence.

Nath has a young son who is openly states is his reason 'why' :-)